Search Engine Optimization (SEO)

The main objective is to reach the best possible ranking in the generic search result list for the keywords which define the selected product or service. This is a complex task and it takes a few months before results show. Without doubt, the number of views is going to increase gradually "free of charge" later, but because of the always changing algorithms of search engines, results need to be tracked continuously and the necessary developments must be made.

Some important factors which need to be considered when optimizing websites:

Determining search expressions and keywords

With the search engine's analytical approach, we determine the expressions and keywords which best describe the given product/service and which provide the best search result.

Website analysis

The structure and content of the website can greatly influence ranking in the search engines. After observing these factors, we make suggestions to modify these factors, if it is necessary. Then we filter out the factors which can block the desired positions in the search engines.
For pre-determined expressions, a keyword density analysis is made, which explores the number and positions of keywords on the website.
If it is necessary, we will prepare our own developments for the website to boost efficiency and to reach better results.
With the help of an application, we find out the current position of the website in the search result list of search engines for specified keywords, and we size up competition.

Placing links

When putting together the search result list, algorithms of crawlers (robots which scan the Internet) tend to observe with great significance the number of relevant, good quality websites that refer or link back to the given website.
We will explore current referrers and collect the ones which advance the position of our Clients' website.

Background data

We analyse significant developer and technical data, which are invisible to users, but which can greatly influence the position of websites examined and ranked by web crawlers. If it is necessary, we will prepare a list of errors and our suggestions for improvement.

Search monitoring

Your search result positions for individual keywords can change over time. This can be traced back to several factors working at the same time. We will continuously monitor Your website, and we will make suggestions for development, once it is necessary.