Google AdWords

80 percent of those who browse the web in Hungary use Google as their primary search engine when looking for information, a product or a service on the Internet. This is why it has become an important factor to be present in the pages of Google and its content network in the highest possible position and in the most apparent manner.

One of the most brilliant developments of Google is the AdWords advertising product. In this case, advertisements will target consumers when they are the most receptive, since they are looking for products or services based keywords. After sizing up the search habits of the given target group, we plan and manage cost-effective (PPC-based) campaigns. The main idea behind this type of advertising is that the Client has to pay only for those visitors who actually land on their website.

The system can be adjusted with great precision and refinement. A targeted Google Adwords campaign can be divided into two main groups: one is when the result appears in Google's own page, and the other is when it is displayed in Google's content network.

Google Adwords - options of setting up the system

Main options of setting up campaigns for Google's search engine are as follows:
Keyword, expression, brand, country, city/town, foreign language, competitor, delivery method, daily budget, intensity, maximum cost / click settings.

Opportunities to be displayed in Google's content sites:

• Text advertisement
• An image
• Flash content
• Video content
• Advertising on mobile phones

Main options of setting up campaigns targeted at Google's content network:

• Click-based payment
• Picking pages of content network based on topics
• Targeted advertisement based on a specified URL
• Guaranteed number of visitors for the campaign
• Daily intensity of campaign can be regulated

The key of successful and cost-effective advertising campaign lies in accurate settings covering all details, therefore, our experts will manage the campaign of our Clients on a daily basis!

Work processes

Determining goals

In strong cooperation with our Clients, we define the desired goals, and develop creative suggestions for the campaign in line with such goals. Working together, we will manage the selected campaigns in Google's search pages and in its content network.

Researching and selecting keywords

Using research methodology, the trends of users' internet browsing are explored, and we find out how and based on what expressions consumers search our Clients' products or services, and then, after classifying these keywords and expressions into categories, we prepare independent advertisement copy and keyword combination. The communication of main competitors is also analysed in relation to the selected keywords. We become familiar with the consumers' decision-making process, and the advertising copy is adjusted to the website accordingly.

Writing creative material

Based on the above mentioned aspects, we segment the selected keywords and the relevant advertising copy.

Setting up the campaign

We define the results to be expected for individual campaigns and their keywords. Then the necessary budget is estimated for the campaign. Based on the previously specified goals, we set the keywords, the URL of the landing page, the execution period of campaigns, their regional coverage, language mutations, the appropriate bid compared to competition, and we implement a number of adjustments which are inevitable for success.

Definition of a landing site: Since Google redirects visitors to the page which is the most relevant for the given search in the search results, it is important to create an independent landing site for the advertisements.

Conversion tracking: The most efficient way to find out how effective the campaign has been is to measure the activity of users on the website and find out the price that needs to be spent on a customer. Our goal is to "convert" a consumer from an interested visitor.

We make suggestions to achieve this goal or to make necessary changes for the same purpose.

Managing campaigns

Since one of the greatest advantages of PPC advertisements is flexibility and quick reaction to market changes, we evaluate and fine tune the campaigns every day.

Evaluating campaigns

The running campaigns are continuously evaluated together with our Clients, and based on experiences, further adjustments are made to boost efficiency. As a round-off to the campaign, we prepare detailed statistics and analysis, as well as make suggestions on taking the next step.