Frequently Asked Questions

How long will my campaign run?

Whatever costs may be invested, we can only estimate or regulate the length of Your campaign, since payment is not based on the length of it, but on clicks, that is, visitors.
This factor greatly depends on the given type of business, the competition within the given keyword, etc. Using daily limits, however, costs can be determined, and once this limit is reached, advertisements will not be displayed from that point on.

How can I be the first among the sponsored advertisers of Google's result list?

This can be reached as a result of several settings, but the ranking may change at any time. Ranking depends on the budget to be allocated for clicks, the relevance of the page, and on the actual advertisement copy which has an influence on the interest of crawlers (robots scanning the Internet) which can affect the quality ranking calculated by Google. The most attractive and relevant advertisements can make it to the first positions with an appropriately allocated budget.

What sort of statistics is sent?

It is Google that sends statistics for the Clients about the results of the campaign as frequently as it is desired.

Why should I delegate the task of running a Google or an Etarget advertisement to an agency?

Of course, anyone can launch a campaign all by themselves in Google's or Etarget's systems, but experience shows that campaign design and management requires expertise and quite a lot of time. All of our experts have a certificate issued by Google, which guarantees for our Clients that their campaigns are executed by trained professionals.

Do you guarantee customers?

We cannot guarantee customers, but we can guarantee interested visitors who are looking for Your products or services in Google, since this is why Your advertisement is displayed. These visitors can be converted into clients easier, but it all depends on what You and the competition have to offer.

How big should the initial budget be?

This greatly depends on the given industry and the competition of that business in Google's search engine. However, You can always maximize the costs of Your advertisements, since you can change the maximum budget allocated for a day - any time during your campaign.

How many keywords can be defined for my advertisement?

This setting has no limitations, but for various reasons, it is not advised to pick many less justified keywords. Our professionals will give You advice on choosing these keywords, but You can add or modify these upon Your own discretion.

Can the advertisement or the keywords be modified during the campaign?

We have good news for You: due to the flexibility of the system, You can nearly always modify the relevant keywords or the content of Your advertisement to be displayed. These will appear within 30 minutes after they are set.

What happens when the campaign finishes?

We aspire to provide great services to our Clients, and we pursue to serve them at such high standards that they would continue to commission us to manage the campaigns of their search advertisements. Once the budget is topped up, the advertisements will go on without interruption.