Etarget
ETARGET is one of the largest PPC (Pay Per Click) service providers in Central Europe. It is present in Austria, the Czech Republic, Slovakia, Bulgaria, Croatia, Serbia, Romania, and, of course, in Hungary. In Hungary, it gives room for text advertisements on more than 1,000 websites. With the help of a well-organized system, we plan our Clients' campaign after considering the following factors:
- Picking pages for the content network based on topics
- Targeted advertisement based on a specified URL
- Identification based on keywords or key expressions
Etarget search advertisement references
Some of the most popular websites where you can place advertisements using pay per click method:
The amount of money to be paid for clicks depends on the advertising competition within the given sector, the specified keywords, the settings of the desired position, etc. When estimating the actual campaign, we prepare preliminary calculations, and we estimate the costs and results to be expected.
Work processes
Determining goals
In strong cooperation with our Clients, we define the desired goals with special respect to the positioning of the product, regional and linguistic settings and the consumer habits of the target market.
Researching and picking the keywords
Using refined research methodology, we explore the trends of users' internet browsing, and we find out how and based on what expressions consumers search our Clients' products or services. We become familiar with the decision-making processes of consumers, and we analyse the advertisements of the most important competitors.
Writing creative material
Based on the above mentioned aspects, we segment the selected keywords and the relevant advertising copy.
Setting up the campaign
We define the results to be expected for individual campaigns and their keywords, and we also specify the necessary budget. Based on the defined target, we will set the keywords, specify the websites of the content network where the advertisements will be displayed in order to reach the target group as efficiently as possible.
Managing campaigns
Since one of the greatest advantages of PPC advertisements is flexibility and quick reaction to market changes, we evaluate and fine tune the campaigns every day.
Evaluating campaigns
Once the campaigns are over, they are evaluated and based on the detailed final statistics we make suggestions for future marketing campaigns.
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